Turn real questions into small, useful resources

What a micromagnet is

A small resource that helps someone complete a specific task: a checklist, template, comparison, or annotated example.

Process

1. Collect real questions from customers, search, and support.
2. Group questions that lead to the same task.
3. Create the smallest item that helps complete that task.
4. Publish a page with a direct answer, example, and resource.
5. Update it when the tool or process changes.

Quality test

Someone should be able to use the resource without a sales call or an extra explanation.